Local author Peg Fitazpatrick to present new book at Gibson’s

Gibson’s Bookstore in Concord will host New Hampshire author and social media expert Peg Fitzpatrick on Thursday, Jan. 9, 2025, at 6:30 p.m. Fitzpatrick will discuss her new book, The Art of Small Business Social Media: A Blueprint for Marketing Success, a guide designed to help small business owners master digital marketing.

Praised by Booklist as “appealing and supremely useful” and featuring a foreword by entrepreneur Guy Kawasaki, the book offers a step-by-step approach to building an effective social media presence. Fitzpatrick draws from her extensive experience managing campaigns for global brands like Google, Motorola, and Audi to provide actionable insights tailored specifically for small businesses.

The Art of Small Business Social Media covers key strategies such as selecting the most effective platforms, creating a detailed social media plan, and fostering engagement with online communities. Real-world case studies illustrate how small businesses from various industries can implement these strategies to achieve success.

The book is a practical resource for entrepreneurs, small business owners, and solo operators who want to leverage social media effectively to gain a competitive edge.

About the author

Peg Fitzpatrick, based in Keene, is a social media strategist and co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. She was the first head of social strategy for Canva and has a proven track record of leading successful campaigns for major brands.

This event at Gibson’s Bookstore, 45 South Main Street, Concord, is free and open to the public. Copies of the book will be available for purchase and signing. For more information, visit gibsonsbookstore.com.